Privacy Policy

Who We Are

River Region Microgreens (“we,” “us,” “our”) is a program of Fresh Root Farms Foundation (the “Foundation”). This Policy explains how we collect, use, disclose, and protect personal information when you visit riverregionmicrogreens.com, make a purchase, subscribe to updates, donate, attend events, or otherwise interact with us (collectively, the “Services”).

Information We Collect

Information you provide directly

• Contact details (e.g., name, email, phone, mailing address).
• Order & delivery info (e.g., products, delivery address, instructions).
• Donation details (e.g., amount, dedication notes; payment data handled by our processors).
• Account & preferences (e.g., password, communication choices).
• Surveys, event registrations, messages you send to us.

Information collected automatically

• Device & usage data (IP address, browser type, pages viewed, time on site, referring URLs).
• Approximate location (derived from IP or device settings).
• Cookies & similar technologies (see Cookies & Analytics).

Information from third parties

• Payment & donation processors provide us with limited details to complete transactions (not full card numbers).
• Email, SMS, or CRM providers may share engagement metrics (e.g., opens, clicks).
• Analytics & ad partners (if enabled) may provide aggregated metrics and audience insights.

How We Use Information

• Provide, personalize, and improve the Services, fulfill orders, and coordinate deliveries.
• Process donations and send tax acknowledgments/receipts.
• Communicate about orders, deliveries, events, programs, and updates you request.
• Send marketing communications with your consent or as permitted by law (you can opt out anytime).
• Maintain safety, prevent fraud, debug, and perform analytics and research.
• Comply with legal obligations and enforce our terms and policies.

How We Share Information

We do not sell your personal information for money. We may share information with:

• Service providers (e.g., hosting, email/SMS, analytics, delivery couriers, payment/donation processors) under contracts that limit use to providing services for us.
• Event & program partners when you sign up for co-hosted activities (we’ll disclose when this applies).
• Legal & safety purposes (e.g., to comply with the law, respond to lawful requests, or protect rights and safety).
• Business transitions (e.g., in the unlikely event of a reorganization involving the program within the Foundation).

If you are a California, Colorado, Connecticut, Virginia, or Utah resident, see Your Privacy Rights for state-specific notices.

Cookies & Analytics

We use cookies and similar technologies to operate the site, remember preferences, and measure performance. Types include:

• Strictly necessary: required for core functionality (e.g., checkout, security).
• Performance & analytics: help us understand site usage and improve (e.g., page views, load times).
• Functional: remember choices (e.g., region, cart).
• Advertising/retargeting (optional): if enabled, to show relevant messages on other sites.

You can manage cookies in your browser settings. If we use Google Analytics, it may collect data per their policies. Learn more at Google’s “How Google uses information from sites or apps that use our services.”

Payments & Donations

We use third-party processors to handle payment card and bank information. They process your payment directly and share limited details with us (e.g., last4, status) so we can fulfill your order or donation.

Processors we may use: Stripe, PayPal, or Square. Your use of payment services is subject to the applicable processor’s privacy policy and terms.

Email & SMS Communications

• Transactional messages (e.g., order confirmations, delivery updates) are required to provide the Services.
• Marketing messages are sent with your consent or as permitted by law. You can unsubscribe via the email footer or reply STOP to SMS to opt out. Message/data rates may apply.

Your Privacy Rights

Depending on your location, you may have rights to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Delete your personal information.
• Opt out of certain processing (e.g., targeted advertising, “sharing” under California law).
• Limit use of sensitive personal information (where applicable).

To exercise rights, contact us at [email protected] with your name, the right you wish to exercise, and a way to verify your identity.

California residents: We do not sell personal information for money. If we ever engage in activities considered “sharing” for cross-context behavioral advertising, you may opt out via Do Not Sell or Share My Personal Information.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No system is 100% secure, and we cannot guarantee absolute security.

Data Retention

We keep personal information as long as needed to provide the Services, comply with legal obligations (including nonprofit recordkeeping), resolve disputes, and enforce agreements.

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided personal information, contact us and we will take appropriate steps to delete it.

International Users

We are based in the United States. If you access the Services from outside the U.S., your information may be processed in the U.S. and other countries, where laws may differ from those in your country.

Changes to This Policy

We may update this Policy from time to time. We will post the updated version with a new effective date. Material changes may be highlighted on this page or communicated by email if appropriate.

Contact Us

Fresh Root Farms Foundation
Program: River Region Microgreens
Email: [email protected]
Mailing Address: 4171 Lomac Street Suite G #3103 Montgomery, Al 36106

For accessibility or alternative formats of this Policy, please contact us using the details above.